Better for
the earth

Better for
the animals

Better for
your body

We partner with Truly Grass Fed™ to bring you the betterest whey on the planet.

Truly Grass Fed™ Farms work in harmony with Ireland’s naturally mild climate and abundant precipitation to create a product that’s better for the earth, better for the animals, and fuels your body as nature intended.

Why we went all the way
to Ireland for our whey.

“It’s minimal ingredients that are properly sourced, that actually taste good. That’s the feedback we get every day… you guys being transparent about what’s in the product, how it’s made, is why I keep coming back.”

Brooks Miller CEO, Earth Fed Muscle

Grass-Fed Whey


Room to

Truly Grass Fed cows live as nature intended, spending up to 300 days a year on pasture in clean, fresh air.[1]

Feed Lots

Movement is restricted so the cows use less energy and fatten more quickly.


TGF farms make good use of Ireland’s natural precipitation, with no need for mechanical irrigation.


Maintaining an artificial indoor climate requires more energy and resources than a natural, outdoor environment.[3, 4]


As creatures of habit, cows enjoy the familiar faces and slow-paced routine of small, family-owned farms.


Large-scale operations and crowding create an uncertain environment.


Consume only grass and are never given hormones or antibiotics. Mature naturally in 1.5-2 years.

Hormones &

Eat cheap grains and fillers, and are routinely given hormones to boost production. Industrial livestock accounts for 80% of all antibiotic use worldwide.

Clean Air,
Healthy Soil

TGF farmers cultivate grasslands that maximize nutritional value, maintain soil health & convert large amounts of CO2 into oxygen every day.[2]

Large Carbon

With no grass to capture and convert it, conventional cattle farms have no way to compensate for their carbon output.

  1. Andrew Crump, Kirsty Jenkins, Emily J. Bethell, Conrad P. Ferris, and Gareth Arnott: Pasture Access Affects Behavioral Indicators of Wellbeing in Dairy Cows
  2. Kat Kerlin, U.C. Davis: Grasslands More Reliable Carbon Sink Than Trees
  3. Susan Jarvis, Richard B D'Eath, Sheena K Robson, Alistair B Lawrence: The effect of confinement during lactation on the hypothalamic-pituitary-adrenal axis and behaviour of primiparous sows
  4. Mingyue Zhang, Xiang Li, Jianhong Li, Hanqing Sun, Xiaohui Zhang, and Jun Bao: Effects of confinement on physiological and psychological responses and expression of interleukin 6 and brain derived neurotrophic factor mRNA in primiparous and multiparous weaning sows

What happens when you
treat cows like cows?

“The concept of having a large group come together and decide as a coop, we want to do things better, Truly Grass Fed has shown it works.”

Joris Summers Veterinary Adviser, Truly Grass Fed

Truly Grass Fed whey, simple recipes, quality ingredients

Meet a fourth generation
Irish dairy farmer

“They’re much happier, they’re much healthier, and they’re eating a natural product. And really, that is key and it is that grass that gives that unique and special flavor to all the food we produce.”

Joe Hayden Dairy Farmer, TGF Cooperative

Seasonal Production Cycle of Grass-Fed Cows


In early spring, the cows are calving
(giving birth)
just as grass growth kicks
off. When lactation
begins and the milk
yield of those cows goes up
this natural peak in milk production
in sync with the rapid increase in
grass growth.


Ireland’s mild climate and abundant

precipitation allow cows to graze
the summer months,
naturally making
the most of the
milking season.


As grass growth goes down, the cows
finish their milk production for the
Come spring, the grass growth
will kick off
again, and it will be
exactly in sync with
the lactation
curve of the cows.


The grass loses its nutritional value,
the cows no longer require a
input because they are
no longer producing
large volumes of
milk. A maintenance diet gets
through the winter, and then

spring starts again.

30% reduction in emissions by 2030

How Truly Grass Fed is
changing the world

“You’re playing your part in limiting and reducing your impact on the planet and improving the environmental and economic performance of your planet.”

Thomas Ryan Director of Sustainability, TGF