Our Max Effort Blend is a unique blend of Sumatra and Ethiopian that delivers an extremely pleasant flavor. This is a sold medium/ bold cup, as the majority of the blend is a medium Ethiopia coffee. The Sumatra bean gives the cup the extra kick it needs to round out the mouthfeel. As the cup cools, the berry fades and brings earthy spice notes forward; almost transforming to a darker, bolder feel. The dramatic transformation of the cup from blueberry to dark spice is like the transformation of Bruce Banner into the Hulk! Average Joe to Beast Mode. You name it. This is your new favorite cup of coffee!